Chongqing tourism boasts distinctive advantages in the five aspects related to the Three Gorges, the Mountainous City, the Local Culture, the Hot Springs and the Countryside. How to regard and interpret these advantages? What new businesses, programs and products can be developed by tapping into these advantages?
What is well worth doing in integrating tourism with agriculture, with industry, with healthcare, with sports and the like in Chongqing?
As for the tourism project of the Three Gorges, one of the long-time golden destinations for international tourists, how to improve it?
Given that Chongqing is known as “Global Capital of Hot Springs”, how to develop its hot spring culture and tourism on a certain scale, and how to develop related products and make them go global?
How to develop industries, programs and products related to the Bayu culture, the Three Gorges culture, the War of Resistance culture, the Revolution culture, the United Front culture, and the Migration culture typical of Chongqing?
How to utilize and develop the celebrity, ancient town and intangible cultural heritage resources of Chongqing? What new derivatives and culture & tourism commodities can be developed?
How to conduct further integration between tourism and such cultural industries and products represented by the museums, libraries, films and TV programs, and performing arts so as to hold greater appeal to tourists?
How to make the marketing of Chonqing culture and tourism brands go global? What new gimmicks, contents, forms and channels can be adopted?
1No fixed requirement is placed on the perspective, orientation, content and form of the entry. The arguments and solutions in the entry shall be provided on a case-by-case basis, and they should be insightful, analytical and constructive. Besides, they shall be highly relevant, feasible and creative. Empty talk should be avoided.
2The entry should present clear-cut views in concise language. With no limit on the word count, the entry shall reflect the development trend and market demand of modern culture and tourism industries.
3The entry must be original and plagiarism is strictly prohibited. In case of any dispute arising from infringement of copyright or intellectual property right, the contributor shall be liable for related responsibilities.
4The author holds the copyright while Chongqing Municipal Commission of Culture and Tourism Development reserves the right to use the entry.
The competition involves initial and final evaluations. In the first place the initial evaluation panel shall select the top 100 entries which shall be subject to evaluation by the final evaluation panel. To ensure the evaluation goes in an open, fair and just manner and highlight the professionalism and authoritativeness of the activity, Chongqing Notary Public Office shall oversee the evaluation throughout the process. Additionally, the employees with the sponsors and organizers are disallowed to compose or contribute any entry, and they can at most do the evaluation work.
The final evaluation panel shall be made up of one to two leaders from the sponsors, two to four renowned culture and tourism experts from China and abroad, and one to two experts from the mainstream media.
Scoring Standards: The total score is 100 points and the scoring shall be based on the following five aspects:
① The entry keeps to the point and sheds a lot of light on the culture and tourism integrated development of Chongqing (15-20 points).
② The entry keeps to the point and sheds some light on the culture and tourism integrated development of Chongqing (10-15 points).
③ The entry goes off the point and hardly sheds light on the culture and tourism integrated development of Chongqing (5-10 points).
④ The entry is beside the point and irrelevant to the culture and tourism integrated development of Chongqing (0-5 points).
① The entry presents novel ideas with clear innovative thinking (20-25 points).
② The entry is creative to some extent (15-20 points).
③ The entry is less than creative (10-15 points).
④ The entry holds nothing creative (0-10 points).
① The entry provides valuable insights with supportive analysis on the culture and tourism integrated development of Chongqing (20-25 points).
② The entry provides insights and analysis on the culture and tourism integrated development of Chongqing (15-20 points).
③ The entry provides little insight or analysis on the culture and tourism integrated development of Chongqing (10-15 points).
④ The entry shows neither insight nor analysis on the culture and tourism integrated development of Chongqing (0-10 points).
① The entry presents ideas with high operational feasibility (20-25 points).
② The entry presents ideas with some operational feasibility (15-20 points).
③ The entry presents ideas with little operational feasibility (10-15 points).
④ The entry presents ideas with no operational feasibility (0-10 points).
Considering that each expert on the evaluation panel might have different understandings about the entries, they can give additional points as appropriate based on their own interpretations.
for the One and Only Special Prize Winner
for the One and Only First Prize Winner
for Each of the Two Second-prize Winners
for Each of the Three Third-prize Winners
for Each of the 30 Memorial Prize Winners
Via the email address
1Each contributor in the golden idea competition shall provide his real name and identification as well as contact information.
2The submitted work must be original. Once the contributor is caught for plagiarism, he shall be disqualified for the competition and be liable for all legal responsibilities related to the copyright and rights to reputation and privacy. The organizers have the right to use the work, for instance, to use it for albums, exhibitions and promotion of relevant events.
3Once the submitted work is adopted, Chongqing Municipal Commission of Culture and Tourism Development holds all the right to use, publish and adapt it.
4The personal income tax shall be paid by the organizers while all other expenses incurred in submission shall be borne by the related institutions or individuals themselves.
5Chongqing Municipal Commission of Culture and Tourism Development reserves the right to interpret this activity. Participation in the competition is deemed accepting and abiding by the rules provided herein.